Argumentative Essay: Plastic Bags vs Paper Bags Essay

One drizzling day, Aling Saling bought half a kilo of rice. It was put in a brown paper bag which the 40-year-old housewife held at the bottom, all 10 fingers at full stretch. But one side of the bag ruptured, too weak to hold even its meagre content. Aling Saling coddled her torn paper bag like a baby to keep what was left of her precious rice from spilling onto the wet pavement. She was torn: should she kneel and pick up her rice one grain at a time or take refuge from the rain and protect what was left? She walked on, her shoulders hunched over her bag. Her experience captured the essence of the continuing debate about the plastic ban, which has resulted in the shift to the use of paper bags. Our world today is experiencing an environmental dilemma particularly on the numerous solid wastes around us. This is what pushed the government to implement an ordinance that would ban plastic bags and use paper bags instead. But did the government thought of the possible environmental effects that this alternative might bring? Are they positively aware that using paper bags as a replacement for plastic bags could be of much help to mankind and to our environment? The use of plastic bags had been banned for the reason that it clogs sewers and drainage canals that lead to floods and other environmental damage. But, what people do not know is that it comes with a lot of benefits. First, plastic bags are cheap, reusable and can be recycled even when wet and can hold heavy weights compared to paper bags. Second, they use less energy when it comes to their production and it generates less atmospheric pollution when produced and transported and third, it is more weather friendly compared to paper bags and for it to be made, trees do not need to be cut. These are the main benefits of using plastic bags not only to the environment but also to mankind. Noli Jimenez on his article â€Å"Biodegradable Plastic Bags†, believed that plastic bags are a wonder of modern technology because it can be made very hin with minimal raw material and are still strong enough to carry a heavy load of shopping. He also said that no other carry-all container can hold 2,500 times its own weight and stay strong even when wet. Even though a lot of people consider paper as a more eco-friendly option than plastic, some of them do not know that the creation of a plastic bag requires 40% less energy than that of a paper bag. In addition, paper bag production requires 50% more water pollution and 70% more air pollution than plastic bag production. Furthermore, to make one ton of paper, 17 trees need to be cut and none for plastic; furthermore, a gallon of potable water from public supply is used per paper bag while only one gallon of water is used to make an estimated of 116 to 125 plastic bags. Paper bags do not have handles making it more difficult to carry and are less preferred for reuse because they cannot hold heavy loads and is unrecoverable when wet. Plastic bags, on the other hand have handles that makes it more convenient to reuse and can still be used even when wet, making it more useful and handy. Carlito Soon, PPIA director and board member of the Packaging Institute of the Philippines, said that a total ban on plastic bags would not solve the problem and will only result to 600,000 employees losing their jobs. On the aforementioned complications on the use of paper bags, it also has its advantages. For instance, it is biodegradable and decomposes easily than plastic bags. It does not clog sewers and is not visible in landfill or waterways. When one ton of paper bags is reused or recycled, three cubic meters of landfill space is saved and 13-17 trees are spared. On top of that, paper bags do not emit many harmful effects on the environment and to man. Banning plastic bags is not the best solution after all for it can be of great help to our environment and to mankind. We cannot just ignore its benefits and considering the fact that it is eco-friendly in its own ways; therefore, I say that plastic bags should be managed and people should know how to dispose them properly instead of banning it. In addition, it is the misuse and improper disposal of plastic bags that causes damage to our environment, not the product itself. I have nothing against the government but just to reconsider the usage of plastic bags again. Who knows? Maybe at this point, chemists might be thinking of ways to improve the composition of plastic bags making it more eco-friendly providing less pollution to our environment and less harm to man.

Arrow Electronics Case Assignment Essay

Arrow was founded in the early 1935 as a retailer of radio equipment. Later the company expanded to sell entertainment products and electronic parts. In 2002 Arrow’s global sales were $7.4 billion. The semiconductors products generated over half of the company revenues. Since then, the company has engaged in valued added services. Value added is used to describe instances where a firm takes a product that may be considered a homogeneous product, with few differences from that of a competitor, and provides potential customers with a feature or add-on that gives it a greater sense of value. A value added product can either increase the product’s price or value. For example, offering one year of free support on a new computer would be a value-added feature. Arrow enhanced its products and services before offering the product to customers. The company invested heavily in a sales force and logistics capabilities. Arrow Electronics knew they had to pay close attention to operations. The company knew the goals of the organization and developed a clear vision of exactly how operations will help achieve them. It involved translating the goals into implications for the operation’s performance, objectives, quality, speed, dependability, flexibility and cost especially at their distribution centers. Management knew inventories are considered an important asset and are critical for business success. Arrow used a lot of technology and inventory data at Arrow were extremely accurate. In order to keep inventory data accurate, Arrow invested heavily in information technology. The inventory tracking technology resulted in a better bottom line and a more profitable business. Effective inventory management augmented by technology helped Arrow keep track of inventory, streamline ordering and track items throughout the product’s sales cycle. The three information systems they used were the sales desktop, the mainframe system, and the WMS. The system sales desktop allowed the sales representatives to view the products information, cost, and their buying patterns. The mainframe system maintained the customer inventory, orders and the logic for sales order processing. The system acted like a repository of all data and converted the orders received from the  sales desktop. The mainframe system was the core operating system. The system was impeccable in its ability to track inventory at detailed levels. Fortunately Arrow’s approach to inventory accuracy is not excessive because the system actually saves them money on their inventory management. Inventory management software helped Arrow automate processes and better manage systems to prevent losses from hidden costs. Because Arrow’s major systems were develop in house, they are going to have difficulty using commercial software if their software have issues. A rrow Electronics purchased the company Eagle Semiconductor. Eagle traditional strategy of operating several regional warehouses and moving the inventory into Arrows primary distribution center was a business decision that needed to be made by Betty Jane Scheihing, Senior Vice President of Worldwide Operations at Arrow Electronics. The warehouses performance, customer complaints, and inventory management were bad. Scheihing should explain to management and Eagle’s centers When inventory inaccuracy occurs, inventory management associates should address the issue in a way to reduce the risk of bad performance in the centers. They should request an immediate recount, adjusting the inventory records accordingly. The management associates should evaluate their options in terms of shipping cost, delivery date and time, and the urgency. Companies like Arrow depend heavily on inventory accuracy to operate or fill client orders. Inventory is the major company asset that assisted with tasks such as planning. Thus keeping accurate inventory record s as a major management tool has multiple benefits. When accurate inventory records are kept, the data tells whether you can take on client requests or particular projects with the inventory on hand. Arrow can get a sense of when they will need to order new items. Arrow also can review the inventory records to identify inventory trends over time and make some basic predictions about inventory that might run out faster than usual. All of these elements mean they can plan and strategize. This is critical to developing and maintaining relationships. Good inventory records mean that when customers call or write with inventory-related questions, they can find the answer quickly. A fast response time usually means the customer gets a better impression of the company. When they know exactly what inventory they have and where it is stored, they can retrieve it promptly and fill customer orders efficiently. The ability to deal with inquiries and fill orders  quickly means the company is able to serve more customers and move more inventory th rough the company, resulting in higher profit. If customers have to wait for responses or products, they may cancel orders and go to other companies. Inventory inaccuracy could possibly have a significant impact on the Arrow’s performance. Inventory inaccuracy increases the time spent on the inventory management process. Additional time in multiple departments is spent on researching discrepancies, correcting systems data, and communicating concerns. Inventory inaccuracy impacts the organization’s financial performance in terms of the cost of goods sold. Increased costs are the result of expediting shipping, additional labor, and loss of production. Arrow had inventory inaccuracies when they gave low level warehouse operators the responsibility of finding and correcting inventory errors. Having a group of people with inadequate training and experience count and adjust inventory was a little advanced for their pay grade. Arrow should of made sure who had control over affecting inventory. This is especially true in manufacturing operations where the priorities of machine operators and production supervisors are meeting the production schedule, keeping the machines running, and ensuring the quality of the product being produced. Inventory accuracy should never be a primary responsibility of those types of positions. Once Arrow came to this realization, it was easy to see the benefits of putting inventory and material handling responsibilities in the hands of people whose primary job is auditing and oversight. Overall Arrow Electronics Operational Execution was great. They invested heavily in technology to manage their operations.

Analysis Of The Cuban Missile Crisis History Essay

Analysis Of The Cuban Missile Crisis History Essay Introduction The Cuban Missile Crisis was an event occurred in October 1962 when the USA detected that the USSR had deployed medium range missiles in Cuba, which was ninety miles away from Florida. It was the period that the cold war reached its peak because of the possible confrontation between the two superpowers, the US and the USSR, at the time. The Cuban Missiles Crisis was a very important part of the world history because of the risk of nuclear war that could lead to the destruction of the world. Therefore, it is very fascinating to identify what happen before the crisis, the causes, the actual events in the crisis, and the impacts of the crisis (Rich 2003, 416-428). Prior to the Crisis The Cuban Revolution, began in 1956, was the outcome of extensive economic oppression of Cuba by the USA. During Batista’s, the ruthless ruler of Cuba, regime, Cuba per capita income was twice greater than other countries in general. The Cuban economy was controlled by the USA, which ow ned 90% of Cuba’s telephone and electronic services, 50% of Cuba’s railway, and 40% of Cuba’s sugar production (Johnson 1965,p 443). Furthermore, the USA put a very strict controlled on Cuban sugar production. The USA also controlled Cuban import quota, divided lands in to estates, and forced the Cuban farmers to grow monoculture crop, which was sugar (Dye thus, Cuba’s per capital income was the highest in Latin America (Johnson 1965, p. 445). However, the distribution of wealth was not equally distributed. The majority of people were illiterate, and the mortality rate was very high because the health care system was not extended to the poor in the rural areas, who remained in poverty (Mabry 2003). Furthermore, Batista was a corrupted dictator, and a pro western ruler. These political and economic oppressions from Batiste and the USA inspired Fidel Castro, the charismatic revolution leader, to revolt for reforms (Rich 2003, p. 417). Between 1956 to 1959, Fidel Castro, Ernesto Che Guevera, and his younger brother Rual used the tactic Guerilla warfare to fight against Batista’s army at Mount Sierra Maestra in Cuba where he gained support from the local framers. The guerrilla warfare proved to be successful. On January 1959, Castro and his troops were able to overthrown Batista and his government. After the overthrown of Batista government, Fidel Castro set up a shadow government consisted of major Cuban political figures. Still, the majority of power was in the hand of Castro. When the shadow government failed to put forward his reforms, he dismissed them, and took control of the government as he appointed himself Cuba’s prime minister (Rich 2003, p 418). Two months after the victory of the Guerrilla force, Castro paid his first visit to the USA where his story was romanticized by the media. He was supposed to have a meeting with Eisenhower; however, the President refused to have a meeting with him, and went to the golf court. He was accommodated by Nixon, who was the vice president at that time. During the meeting, he refused to accept USA financial support because he believed that it would continue the USA influence in Cuba. After Castro visited the USA, the relation between the USA and Cuba began to decline (Rich 2003, 419). One month after the visit, Fidel Castro began his reforms. He nationalized Cuban lands, cattle ranch, bank, railroads, oil, and other utilities, which were once owned by the USA (Perez 2011, p. 230-231).

A History of Consumerism In The United States Essay

A History of Consumerism In The United States - Essay Example According to Professor Peter Stearns at George Mason University a reasonable shorthand definition of modern consumerism can be given stressing two distinct features: "1) a serious commitment to the acquisition, display, and enjoyment of goods and commercial services clearly not necessary to subsistence however generously defined, and 2) participation in the process by social groups outside the upper classes." (Stearns 2003, para. 5). These definitions are very important to consider as they shed light upon the use of the term "consumerism" in the present essay about the history of consumerism in the United States. In order to study the history of consumerism in the United States two different approaches will be taken. First, the rise of consumerism in the United States will be seen from a general point of view emphasizing some philosophical and ideological aspects of consumerism in modern society. Second, a brief history of consumerism in the United States will be undertaken under a chronological point of view making emphasis on some relevant dates and cornerstones of consumer culture in the United States up to the present. All along the way certain significant features of consumerism in the United States will be taken into account in order to give a broader idea of the implications and causations of consumerism in the United States.1 As consumerism and globalization are closely interlinked, it is necessary to understand the present interactions of both in the United States. History Of Consumerism In The United States The rise of consumerism in the United States has been a steady process along the years, especially throughout the twentieth century around World War I. Charles Kettering, from General Motors, put it simply this way: "The key to economic prosperity is the organised creation of dissatisfaction". (FAIR n. d.). In the first quarter of the twentieth century in the United States there were technological advances that helped to enhance production processes. There was overproduction, and consumers couldn't afford what was being produced at such a high pace. A little earlier, back in 1907, economist Simon Nelson Patten had said: "the new morality does not consist in saving, but in expanding consumption". (FAIR n. d.). So the creation of "the dissatisfied consumer" was a necessity of those times. Time passed by and after World War II a new boom period promoted consumerism in the United States. During the sixties with the Hippies and the seventies with the petroleum crisis the consumer habits were strongly questioned. The bold statement by Jimmy Carter in 1979 against consumerism has been pinpointed as one of the reasons for his loss to Ronald Reagan for the Presidency of the United States. It is interesting to note that consumption patterns soared immediately after the Reagan Administration took office. Throughout this period the widespread use of new marketing techniques for the creation of need has been a prominent sign of the times. The rise of cons

Workplace Monitoring Assignment Example | Topics and Well Written Essays - 250 words

Workplace Monitoring - Assignment Example However, I find this notion to be overly apologist. The fact that employers are legally allowed to infringe on the private space of their workers is a reflection of a lack of trust that typifies modern society. Also, who monitors those who do the monitoring? It is hard to imagine that the workplace behavior and activities of senior management are monitored to the degree that their subordinates’ are. In the wider scheme of things, I would argue that unless a company‘s area of operations involves processes that are highly sensitive, then it is better to cultivate trust among employees and between employees and management. In this context, I base my premise on the labeling theory championed by Howard Becker. According to Becker, labels and stereotypes are instrumental in creating deviance where none should exist (Repa & Guerin 14). In this paper, workplace monitoring can be viewed as a typecast that generalizes all employees as untrustworthy. Ultimately, some employees will internalize this â€Å"label† and fight it by doing that which monitoring is supposed to negate. Finally, although the methods of workplace monitoring (e.g., video surveillance, background checks, email access and internet logs, phone tapping and phone log recording, etc.) can be used with positive intentions, their requirements are normally flaunted by employers. Workplace monitoring, if used, shou ld be limited to improving employee productivity. However, if designed strictly to keep employees on a tight leash then it defeats its rationale.

Management case study Essay Example | Topics and Well Written Essays - 3000 words

Management case study - Essay Example Mark, who described to his team members about group dynamics and team effectiveness. Enough time needed to be provided in order to understand each other and proper co-ordination among the team members is of paramount importance. The group leader Mark gave a proper direction and scrutiny to its team members. For the effective undertaking of this session, proper co-ordination among the team members was essential. Working in a group is more dynamic as well as challenging than doing things on one's own. Motivation helps to improve the morale of the team members. Thus, the group leader needs encourage the team members to achieve the goals that they set. It is also necessary to provide a clear idea to the members about the group norms. The goals shall be achievable through team efforts of the group members. Team spirit and effective communication are the key factors behind the proper implementation of the norms of the group. Along with group dynamics and team effectiveness, proper leadership and supervision are necessary for the retreat group's success. Effective training and development programs are also necessary. The members of each group are different from one another on the basis of their knowledge and skills. They come from different environment and are mainly from three locations. While undertaking the session, Mr. Mark, the group leader maintained the group systematically, by arranging seating properly for the team members, and discussed their ultimate goals. The major goals of the team members were to accumulate competitive power, assimilate the essential quality to cope with other groups, reach the best in sports or athelitical activities, running around 25miles, and the like. The group also aimed at developing a sound atmosphere. As the retreat session went on, it could be clearly evaluated that the group was developing in athletic efforts, rather than those of academicals. When the first week of the training session ended, the participants of the group were called to undertake a self evaluation. Even though the group members knew each other, their strength and weaknesses, and so on, they were reluctant to charge each other. Both academic and athletic programs of Mark's group were good enough, but it turned out to be the worst when compared it with those of competitors. Mr. Mark was worried, because he was responsible for developing effective steps to overcome those problems an effectively. After a few days' gap, Mr. Mark planned another procedure known as Project X, by dividing the group members in to two, i.e. six members each. This project aimed at evaluating the capability and skills of the group members. This project would help in analyzing whether the group members will be able to tackle the problem, and their ability to provide a solution for it within the stipulated time period. But the Mark's group performed badly, which made the group leader quiet disappoint. The goals so set by the group remained unachievable. The leadership qualities of Mr. Mark were not remarkable. And the members were unable to attain the goals. The members of the group consist of their own personal merits, but there is a lack of group or team effectiveness to attain these goals. More than this, after the failure of Project X, the group decided to modify the goals on the basis of success and failures attained by them. The Mark's group was unable to

Essential elements for effectiveness 4th edition (phsycology class) Essay

Essential elements for effectiveness 4th edition (phsycology class) pick two chapters out of the book and write a two page - Essay Example Other definitions consider the nature of human motivation in broader terms. In these regards, psychoanalytic theory and behaviorism are considered. In terms of Psychoanalytic theory, the text demonstrates that this theory contends human personality and motivation are determined by early experiences in childhood. Conversely, Behaviorism argues that human actions are conditioned and structured by elements in their immediate environment. While being in-large part unconscious, they are still elements that are actively conditioned. These theories of human behavior are contrasted with humanistic theories, such as existentialism. In these regards, it’s argued that human behavior is determined by our own independent decision making and not an outside element of unconscious conditioning. Another theory discussed is the cognitive-behaviorist theory that considers behavior as a hybrid as conscious and unconscious elements. Considering the issues of human behavior from another perspective , the text considers it in terms of locus of control. Essentially, this refers to whether human freedom and decision making is an element of internal or external elements. It’s argued that individuals with an internal locus of control are more prone to happiness. This is because they have granted themselves more power in their lives through an increased perception on decision making. The text also considers the nature of success. From a general perspective, it argues that â€Å"effective people do the things that ineffective people don’t feel like doing† (Abascal, pg. 31). Another perspective considered in the text is that of self-efficacy. In these regards, humans are able to create symbolic models of their desired existence or experience. They can then compare their current progress with that of the symbolic model and change actions accordingly. Another element within this mode of perspective is cognitive restructuring. In large part cognitive restructuring fu nctions as the active element in cognitive therapy. This mode functions by considering an individual’s irrational beliefs and then working towards restructuring them in ways that are more effective for their existence. The text presents a number of potential models wherein psychologists or individuals can outline their thought-process and attempt to derive more functional thinking patterns. In terms of theoretical perspectives, one of the insights provided is that correlation does not man causation. While this is a broad concept, generally it seems to refer to the notion that while oftentimes events might seem to relate with each other, it is a mistake of human cognition to always assume that they are positively correlated. The text then considers the importance of adopting a generally positive outlook on life. In these regards, it’s argued that the power of positive thinking is such that it actually influences an individual’s happiness and success. The next cha pter is chapter five and it is titled Understanding Stress. One of the key introductory remarks in this chapter is that, â€Å"Mastering stress is an essential element in maintaining a healthy lifestyle which is fundamental to wellness† (Abascal, pg. 113). In large part the chapter deals with ways that the individual can better manage their stress levels. One such distinction made is between stress mastery and stress management. In these regards, it’s indicated that stress management is a temporary element that is more akin

History of islamic spreading worldwide PowerPoint Presentation

History of islamic spreading worldwide - PowerPoint Presentation Example Founded by Prophet Muhammad, the religion has spread over the centuries to cut across every society around the world. Historic Age Role of Politics in Spreading Islamic Religion By examining the Arab conquest in the early centuries, one is able to trace the history and the trends in spreading the Islamic faith around the globe. History shows that by 15th century Islamic religion had started spreading across the globe (Lockard 295). In these early days, political systems were instrumental in influencing religious activities. The Ottoman Empire was a regional power during this period. It had established as a multiethnic nation attracting traders from Africa, Europe, and other parts of Asia. When Muhammad conquered this city, the religion of the nation became Islamic. With the politics of the day bending towards the Islamic religion, Islam spread very fast. Moreover, every trader that visited the Ottoman Empire learned of the religion and subsequently spread the religion to their land. Political empires spearheaded the spread on the Islamic religion across the world. For instance, the Ottoman Empire expanded rapidly, conquering European countries such as Hungary. The political goodwill provided space for spreading Islamic religion to spaces where the Muslim pilgrims landed. As indicated, trade was an important factor that influenced the distribution or migration of people in the early times. Historians attribute the migration patterns to accommodative political dominions. Such dominions would enable the Muslim pilgrims to settle in a given region and spread the Islamic religion. The conquest of Arab in the 14 and 15th century did not only expand political interest into the conquered land, but also religious practices (Lockard 295). For instance, when the Ottoman Empire conquered some parts of Europe, this government allowed the Muslims to spread their religion to the conquered world. Notable, when the Muslim Empire Spain fell 15th century, some Muslim thought it w ould be the end of the Islamic religion in the western countries. The powerful Islamic state relied on their economic and political power to advance the spread of Islamic religion. Some of these states included Persia, Ottoman Empire, among others. The resurgence of Muslim states in India other parts of the world in 1500 was as result of the so-called social renewal. Largely, the social renewal is a term that describes the change in tact of spreading Islamic religion after the fall of the Ottoman Empire in Spain. The Muslim pilgrims detected the dangers associated with the fall of this empire, consequently developing new trends of spreading the Islamic religion to other parts of the world. Role of trade in spreading Islamic Religion Historians link cultural exchanges, language, ideas, and religion to the early Arabs trading activities with their neighbors Africa, European, and East. As the Arab merchants travelled to these destinations, they influenced the practices of the people th ey met in these continents, consequently leading to the establishment of the Islamic religion. Muslim traders alongside other traders could intermingle and share their religious practices freely. Historians attribute the spread of Islam beyond Mecca and the Arab countries to the trade. Traders could journey from southern Asia, Africa, Europe, and other parts of the world to buy merchandise from the Istanbul, the capital of the Ottoman E

Amazon.com - Not Your Average Bookstore Case Study

Amazon.com - Not Your Average Bookstore - Case Study Example Other than customer comments, Amazon websites records numbers of customers, the products they review and pages they visit. After analyzing those records, Amazon recognizes sale/purchase patterns and makes business strategies accordingly. Is Amazon using disruptive or sustaining technology to run its business? A disruptive technology is the one that creates new market and value network. Amazon.com mostly incorporates disruptive technology. For instance; when Amazon website was formed, books purchase constituted a very small fraction of the items for sale but with the launch of Amazon online bookstore, it has redefined book’s market. People visit Amazon websites to read reviews on a book and make decision about purchasing the book. Things didn’t stop there; Amazon launched its book reading application, Kindle. It is an eBook reader and uses e-Ink technology which consumes very small battery power, this way people can take their collection of favorite books anywhere they w ant. Other applications like Amazon S3, Vine and Amazon MP3 all offer new technologies. Interactive interface technology used by Amazon really makes the shopping experience worthwhile. Online Music downloading and online storage application such as S3, all count as disruptive technologies. How is Amazon using personalization to keep its customers loyal? Amazon incorporates personalized recommendations to keep its customers loyal. ... ications like Amazon.com Auctions, zShops (independent third party sellers) and Amazon.com Marketplace (here customers can buy and sell used items), Amazon is offering almost everything to its customers on their fingertips. All of this contributes to increasing customer loyalty. How has Amazon used technology to revamp the bookselling industry? Amazon has completely refurbished the bookselling industry. Amazon bookstore has become a trademark name for book publishers and customers. For instance, Jeffery Bezos, the CEO of Amazon implemented a smart business strategy by making virtual book store accessible from all across the globe. When Bezos first initiated the list of 20 items online, books were a small ticket item on it, but later when Amazon created thousands of virtual book stores, Amazon Bookstore became a house hold name for book purchases. No book store could store 5 million books published each year but Amazon. Technology enabled Amazon to handle such a large amount of data a nd make it available to customers. It won’t be exaggeration saying that eBook concept was popularized by Amazon. Later with the introduction of eBook reader, Kindle; Amazon totally revamped the bookselling industry. Kindle incorporates another technology to download books for its eBook readers through ‘Whispernet’ on a wireless network, ‘Sprint Nextel Network’. Initial offering from Kindle included over 90,000 books, magazines and journals. How can Amazon use mbusiness to increase sales? There is tremendous potential in mbusiness or mcommerce. According to the research firm Strategy Analysts, mcommerce industry was supposed to be exceeding $200bn by 2005 with 350 million customers generating $14bn annually, and this is 2012, it is easy to figure out what potential mbusiness

Urinary Calculi Case Study Example | Topics and Well Written Essays - 250 words

Urinary Calculi - Case Study Example An imbalance in an individual’s metabolism is another causative factor of Urinary calculi. The imbalance leads to abnormally high levels of mineral salts agglomerating in the urine. Stones with uric acid composition occur in people having diseases such as gout, chronic dehydration and some cancers (Hesse, 2009). The third causative factor is hyperparathyroidism, a disorder affecting parathyroid glands making it overactive thus resulting to the production of excess parathyroid hormone. Other causative factors are type specific. Calcium stones result when there is too much calcium in the urine (Rao, Preminger & Kavanagh, 2009). Uric acid stones occur whenever there is a high amount of acid in the urine. Diet is also usable in analyzing the composition of a patient’s calculi. Patients taking little amount of water have a high tendency of experiencing dehydration. Dehydration is a causative factor leading urinary calculi. The state leads to dominance of the mineral salts resulting to the condition. An individual’s diet determines the contents of his or her calculi. An excess of calcium in the diet results in calcium

Child Language Acquisition Essay Example for Free

Child Language Acquisition Essay Linguistically, both of these infants are at different stages of their language development. The lexical choices made by each child can show what stage they are at in developing their language and applying it to situations and conversations. Sophies use of the word Bissie, meaning biscuit shows that she hasnt quite been able to pronounce the sound therefore makes an alternative word up that sounds similar, that is understandable by the childs carer/parent, but is easier to say than biscuit. Other lexical choices Sophie uses, tend to be commanding words, such as me want No. As the child is young, she realises to get what she wants; she has to ask for it and by using the commanding words, she is airing the fact that she wants something to her parent/carer. According to Hallidays functions, this language is regulatory, as well as being instrumental. She is controlling the behaviour of others (telling Fran that she doesnt want to tidy the dolls house) and she is obtaining material needs (wanting a biscuit). Katharine has grasped the concept of pronouns. She uses the personal pronoun I to refer to herself Now Ill do Jason, and she can even use we as the collective term for her and her mum together We do Jason again shall we? Sophies sentences have basic structure to them, as she voices what she needs to say, in the simplest way to say it. They are quite short, and to the point. Her language acquisition is at the stage where she knows how to communicate, speak and use words in a simple sentence to voice what she wants. Mary come me, meaning Can Mary come and play with me, is a very simple form of the sentence, but still communicates to her mum what she wants to do. She uses me instead of I to refer to herself. This confusion of pronoun usage is common among young children. Some of the words she uses, she omits the prefixes of the sounds, such as nother instead of another. This makes it easier to say, and shortens what she says. Katharine on the other hand, who is involved in an activity, is communicating with her mum using more structured sentences. Her mum is constantly questioning what she is doing (Skinners theory of reinforcement and imitation (response)) Wheres his body? then Katharine replies; Deres his legs, touching his mouf. The pronunciation of the words isnt as important as the fact that she is constructing sentences and answering questions herself. A word such as there has a consonant cluster at the beginning which is hard to say for young children, therefore they change the pronunciation, so it still sounds like there but is easier to pronounce. She understood the question her mum was asking, and actually understood it was a question, maybe because of the intonation her mum wouldve had in her voice. This shows that she is capable enough with language to turn take, in a small conversation with her mum, talking about a subject/activity. This shows that her language acquisition is slightly more advanced than Sophies, as Sophie doesnt turn take, she doesnt answer questions either, she asks them and is at the stage of using why as a questioning word. Sophies conversation with her mum doesnt flow like Katharines, it is full of statements and commands rather than a question answer structure. Turn taking is apparent in both these conversations as the parents are initiating the conversation and getting the children to talk, causing no interruptions. Sophies utterance lengths are longer than Katharines on average, but the fact that Katharine is involved in an activity has an affect on her utterances, due to concentration. Comparing the utterance lengths, Katharines are more advanced with the syntax structure, as her sentences make more grammatical sense than Sophies. This doesnt make Sophie incorrect in her structure, she is just at a different stage of language acquisition than Katharine, and she is in the middle of developing her sentences. Age isnt a factor in language development, as every child is different. Katharines mother uses tag questions, such as; isnt it? This encourages Katharine to answer her mum. Katharine does also use tag questions herself, to get a response from her mum, shall we. She has probably learnt how to use tag questions from listening to the way her mum speaks. This is quite advanced for a child as it shows they use a different way of getting a response, rather than just saying why or using commands. She also uses encouraging sounds, which is back channel behaviour; uhuh and mmhu, to show she is listening and taking in what Katharine is saying. Sophies carer/parent however doesnt use tag questions and neither does Sophie. The conversation between the child and parent/carer is very simple and uses statements rather than questions, encouraging Sophie to talk. It is just a short conversation, with Sophie controlling it, rather then the parent/carer trying to encourage her to talk and say things. Of course, the pragmatics behind the conversations are for the parents/carers to get the children to speak and further their knowledge and understanding of the language. It is merely to get them to practice speaking, so they acquire language. There is a large difference between the two conversations, as they are in different environments (the contexts are different), with the children taking part in different situations. This is a factor which affects their language use and the way they use it in the context. After considering all of the factors to do with both conversations, I have come to the conclusion that Katharine is more linguistically developed and seems to be at a more advanced stage of language acquisition than Sophie. Katharine has a wider knowledge of the language and applies it to a conversation better than Sophie, as her sentences are constructed better and flow well.

Strategies of Pressure Groups

Strategies of Pressure Groups Pressure Groups Robert Hassam Britain is often referred to as a homogenous society as the public tend to share similar political views. However, more recently, there has been a decline in membership in political parties and an increase in the membership of pressure groups. In this essay I aim to define pressure groups, analyse their role and importance to British democracy. According to Duncan Watts, apressure groupscan be described as an organised group which seeks to influence government policy, protect or advance a particular cause or interest. They can also be described as ‘interest groups’, ‘lobby groups’ or ‘protest groups’. However some people avoid using the term ‘pressure group’ as it may inadvertently be interpreted as meaning the groups use actual pressure to achieve their aims, which does not necessarily happen. Pressure groups are distinct from political parties in that they do not seek political power, instead they aim to influence those already in power. The term pressure group is relatively recent, however voluntary organisations have been attempting to influence policy ever since the late 18th Century. A typical example of this, is The Society for Effecting the Abolition of the Slave Trade. Which was founded in 1787 under William Wilberforce, and successfully achieved its objective to abolish slavery in 1807. A pressure group may be a huge organisation such as the British Medical Association (BMA), which stand represents doctors both individually and collectively on a wide variety of employment issues, or it may be a single-issue locally based organisation like CLARA (Central Area Leamington Residents Association), which represents less than 300 households campaigning to preserve and improve the town of Leamington Spa. Pressure groups are not only distinguished by size, cause, and aim but also by the levels of extremism, such as the Animal Liberation Front, which has frequently indulged in illegal activities to further its aims and objectives. Pressure groups may also have strong links to political parties such as the Institute for Public Policy Research (IPPR), which have links to the Labour government and have regular contact with cabinet ministers. (Jones Norton, 2010) Pressure groups are divided into the following sub-groups: Causal (or promotional) groups, Sectional (or Protection) groups and also how close they are to the government known as either Insider or Outsider groups. Causal groups are involved with a particular issue or issues and serve this cause by promoting it. These groups vary in size and aims, which can be permanent ‘such as friends of the earth’ who continually campaign for their particular cause or they can be temporary such as CND, the ‘campaign for nuclear disarmament’ who would disperse if their cause was attained or irreversibly lost. Sectional groups represent and further the interests of a particular part of society and as a result the members of these groups are more directly concerned with the outcome of the campaign at hand as they usually stand to gain something (professionally, economically). Therefore membership is usually limited to the sole members of that particular group of the populatio n and aim to involve all those that are eligible to join. Insider groups have strong links with decision makers and are regularly consulted. They are the groups that the government local and national considers to be legitimate and are, therefore, given access to decision makers. This category includes the National Farmers Union (NFU) and the police force, as they are involved in the consultation process as a matter of course when government proposals relevant to their activities are discussed. An outsider group is one that operates outside the government, they have no special links with them but they still seek to influence decision makers by (usually) mobilizing public opinion, an example would be Fathers 4 justice. Theyre generally not involved in the Law Making process and so dont have a chance to influence legislation. This may be due to previous protests or demonstrations which have made their relationship with the government hostile. Generally, Insider groups would be more s uccessful that outsider groups because of the influences that they do hold and the power they have to change the decisions made by the government. (Jones Norton, 2010) (http://www.bbc.co.uk/bitesize/higher/modern/uk_gov_politics/central_gov/revision/4/) Pressure groups act as intermediaries between the government and the public. This role has become increasingly important as the scope and complexity of politics have increased and as it has become more difficult for political parties alone to perform all the representative functions. This means that they act as a spokesman or negotiators on behalf of clearly defined sectional interests, for example the ‘National Farmers Union’ which acts on behalf of farmers or the ‘British Medical Association’ which acts on behalf of medical professionals or doctors. Additionally pressure groups help governments to create and actualize their approaches by entering into detailed consultations on recommendations for administrative action or legislation and in this way by conveying a measure of public consent to the output of policy and decision making processes. For example, accommodation has had an extensive impact on housing legislation over the years, the Child Poverty Act ion Group has consistently pressed for changes to help the poor and particularly families with children. Pressure groups empower new concerns and issues to achieve the political agenda, thereby facilitating social advance and avoiding social stagnation, for instance the women’s and environmentalist movements. Pressure groups build social cohesion and political stability by providing almost a safety net for people and collective demands. (Forman and Baldwin, 2007) For many years, pressure groups in Europe worked at or below the level of the state. On the other hand, they have been dynamic in the EU since its formation, playing a significant role in its political improvement and policy making. The movement of political power towards the EU has implied that more power is progressively being transferred to Brussels. Hence pressure groups are increasingly turning to Brussels to campaign on issues as issues have a tendency to work on a worldwide level such as global warming. Pressure groups can now impact choices made on a worldwide level. The rapid rise of multinational originations also implies these companies have influence on a global level. Hence people need to campaign through pressure groups to impact them on key issues like child labour and free trade. (Watts, 2008) Quite a bit of what the public thinks about politics originates from the activities of pressure groups. They empower political instruction and raise political awareness. They commit significate resources to carrying out research, maintaining websites, remarking on government approaches and using high profile and expert individuals to get over their perspectives. An example would be Bob Geldof and the Live Eight concerts held in 2005 in ten cities, which was designed to put pressure on the G8 leaders to tackle global poverty. Pressure groups likewise provide a means for cooperation in local politics between elections. For instance, in 1994 the A452 Coordination Group campaigned to block plans by Warwickshire County Council to make the A452 a dual carriageway. After the groups exceptional campaigning, the board dropped the arrangements. . (Forman and Baldwin, 2007) (http://www.historylearningsite.co.uk/what_are_pressure_groups.htm) The strategies and methods utilized by pressure groups can influence its success such as advertising. Pressure groups endeavor to impact public opinion through the media and mass communication including strategies of advertising and public relations. Groups that use advertising campaigns such as NSPCC and GOSH (Television advertisement campaigns) appeal to a wide audience which often make the group a household name. Another technique utilized by pressure groups is ‘lobbying’. Lobbying is the art of cultivating and influencing the opinions of policy-makers, such as MPs and Lords. Methods of lobbying vary and can range from sending letters, making presentations, providing briefing material to Members and organised rallies. Another method used by pressure groups is participating in publicity stunts. In 2008, Greenpeace battled against the 3rd runway at Heathrow Airport by breaking into the air terminal and protesting on top of one of the planes, this generated a lot of medi a coverage and attention from both the general population and the government. The use of public demonstrations can also aid the success of a pressure group, which can be seen from the 2010 NUS (National Union of Students) demonstration against the rise in university fees in London, this was exceptionally advertised and the group drew a considerable amount of attention, nonetheless it didnt impact the government and the rise in fees still occurred. Pressure groups also raise petitions which can lead to success, for example the National Trusts petition against the government selling forestry lands which was a success as Cameron dropped the proposals not long after the petition was presented. Pressure groups that use strategies and methods widely are more inclined to be effective rather than groups that sit back and are not involved in any public demonstrations or petitions such a Tentelini, a group that isnt known to use any methods to gain attention or to influence the government. (http://news.bbc.co.uk/1/hi/uk_politics/7338875.stm) (http://www.bbc.co.uk/news/education-20412792) A pressure groups can use a variety of different methods to influence law. Firstly, it can merely educate legislators of its member’s inclinations. Second it may well give money or time to help with an election campaign. Third, its members may threaten, as a group, to vote as a block. By doing this they guarantee to help a cooperative legislator, and threaten to harm a non-cooperative legislator. Fourth, a pressure group may speed up legislation by writing bills and helping legislators make progressive agreements. Finally, a pressure group my attempt to influence members of the executive, who have some law making input and who can partly decide the strength and effectiveness of law enforcement. (Coxall and Robins, 1998) For some, pressure groups are a fundamental part of democracy. To others, pressure groups undermine the whole principle of democracy. Democracy is a system of government where decisions are arrived at by majoritarian principles with representatives elected at periodic elections where political equality and political opportunity permit the voter a compelling decision between competing candidates in a secret ballot. Arguments are present on both sides of the debate on whether pressure groups are beneficial for the government, and democracy. These arguments are typically focused upon Elitist and Pluralist belief systems, which differentiate one another in terms of thoughts. Elitists believe that the utilization of pressure groups threaten democracy, with the opinion of parties becoming too extreme in their views of which they become involved in criminalised activities, exert forced influence onto the general public, and the concept of innocent lives being harmed in the process of the pr essure groups protests. Pluralists however, consider pressure groups to promote democracy; with the use of individuals participating more in politics, and the focus of particular issues raised by the group to the government. Pluralists believe that pressure groups overcome the democratic deficit that builds up thereby enhancing the quality of democracy by increasing participation and access to the political system. Pressure groups complement and supplement electoral democracy in two main ways: by providing a vital form of citizen influence of the government between elections and enabling society’s variety of opinions is known. Pressure groups are the objective way to influence decisions in a free society. Freely operating pressure groups are crucial to the effective functioning of liberal democracy in three main ways: they serve as a voice between government and society, they disperse political power and provide an important counterweight and balance to political power which is particularly important with the two main political parties: the Conservative Party and the Labour party. Pressure groups improve the responsibilities of decision makers to electorates if enough impact is made. (Joyce, 2010) Although its undeniable that pressure groups play a vital role in British politics particularly in today’s less differential society, perhaps its not the suggested one of the pluralist model. For example, pressure groups do enhance interest however in an unequal way, benefiting the powerful and organised and disadvantaging the weak and disorderly. The groups themselves may not be representative of their members as many members views are overlooked if they dont comply with the ideologies of the leaders or decision makers of that group. The methods of influence some groups use build social discontent and political instability by intensifying social frustration and injustice felt by certain sections of the population. This can disregard the benefit of the whole of the community and this kind of civil disobedience cant be justified in todays democratic system. In conclusion, pressure groups can both detract from and strengthen democracy to a certain extent. Pressure groups are an essential dimension of any democracy, yet they can endanger it if sectional groups undermine the public interest or if the methods they use are corrupt or intimidating. Lastly in my humble opinion, I think pressure groups are a fundamental part of any democratic society, serving as a voice between the elite and the common citizens. However I question, if pressure groups where not influential in British politics, would the voices of common citizens be heard or even considered by the elite minority such as politicians? Bibliography Bitesize, B.,n.d. Pressure Groups. (Online) Available at:Â  (http://www.historylearningsite.co.uk/what_are_pressure_groups.htm)Â  (Accessed on 07th of April 2015) Bitesize, B,.n.d. Government Politics. (Online) Available at:Â  (http://www.bbc.co.uk/bitesize/higher/modern/uk_gov_politics/central_gov/revision/4/)Â  (Accessed on 07th of April 2015) Bitesize, B,.n.d. UK Politics. (Online) Available at:Â  (http://news.bbc.co.uk/1/hi/uk_politics/7338875.stm)Â  (Accessed on Bitesize, B,.n.d. Education. (Online) Available at:Â  (http://www.bbc.co.uk/news/education-20412792)Â  (Accessed on Jones, B., M., Nortan, P. (2010) Politics UK, 7th Edition. London: Pearson Education Ltd. Watts, D. (2008) The European Union. Edinburgh: Edinburgh University Press Ltd. Forman, F.N., Baldwin, D.J. (2007) Mastering British Politics, 5th Edition. Basingstoke: MacMillan Press Ltd. Coxall, B., Lyton, R. (1998) Contemporary British Politics, 3rd Edition. Basingstoke: Palgrave Joyce, P. (2010) Understanding Politics, 3rd Edition. London: Hodder Education.

Golden Gate Bridge And Channel Tunnel Project Comparison Construction Essay

Golden Gate Bridge And Channel Tunnel Project Comparison Construction Essay Golden Gate Bridge is a suspension bridge built at the opening of San Francisco in to Pacific Ocean. It connects the Marin County, California to the city of San Francisco. This project was approved in 1930 and started in January 1933 and finished by May 1937. It is the longest suspension bridge, by the time of its completion. The total length and width of this bridge is 2,737m and 27m respectively. 83,000 tons of steel from New Jersey, Maryland and Pennsylvania and Cables with length of 2,332m are used for construction. Two main cables pass over the towers and each of them is made up of 27,572 strands of wire that can cover eighty thousand miles and it took over six months to spin them. 128 high pressure sodium lamps are installed on the roadway. It was fully painted in orange vermillion color. Original paint was removed due to corrosion and it is repainted with emulsion top coat which took over 30 years. It is a popular internationally recognized and well structured civil engineerin g symbol throughout the world. Channel Tunnel United Kingdom: Channel Tunnel is a longest undersea tunnel in the world. It is also known as Chunnel. It is 50.5km long and 250ft deep undersea rail tunnel beneath English Channel. Chunnel links Kent in UK with Coquelles in northern France. Chunnel carries high passenger trains and also transports vehicles through trains. It is recognized as a one of the seven wonders of World by American Society of Civil Engineers (ASCE). This project was first proposed in 1802. But, due to political pressures it was compromised and later in 1988 the construction company Eurotunnel takeover the project. The project was completed by 1994 with 80% over budget. After its construction Chunnel has faced many problems, Illegal immigrants attempted to use it and Fires have disrupted the transport. Despite of all the problems during and after the construction, it is running successfully and it is considered as most successful project. Comparison of Projects There are various factors that influence the outcome of every project. So, it is important to identify the main objectives, scope, duration and budget of the project which helps to distinguish whether the project is successful or unsuccessful. In this report, I have considered the following factors to compare the Project management of Golden Gate Bridge and Channel Tunnel. Project Environment Golden Gate Bridge The city of San Francisco doesnt have a permanent link to surrounding cities across its bay area. The only route available was through ferry services started in 1820. Although Ferry services became famous and profitable in automobile industry, that doesnt show any impact on the development of the city in various sectors. Then, there was an initial proposal for building a bridge which was turned down due to various political and public issues. But finally project was started in the year of 1933 and completed by 1937. After the completion of project, San Francisco was also linked to other cities through roadways across the bay which in turn leads to overall economic development. Channel Tunnel Since 18th century France and United Kingdom were in need of affordable transportation links for their economic development. So the Channel Tunnel project was proposed. The actual commencement of project was delayed for more than a century after its preliminary proposal and trails. It had undergone various problematic phases like technology and machinery failures, Delays, Cost controls, Maintenance issues Political influences. Finally the project was completed by May 1994 and inaugurated by British Queen Elizabeth II and French President Francois Mitterrand and opened to full public services by 1995. After the completion of that project, UK has constructed the supportive projects like High speed 1. The link to Channel Tunnel called High speed1 runs 111km from London to Folkestone in Kent. It costs Euro 5.8 billions. This was opened by UK Prime Minister Tony Blair in September 2003. These trains travel at the speed of 300km/h from London to Paris in 2 hour 15minutes. Now with the stak eholders investment on constant maintenance, Channel Tunnel project is obtaining its main objective of developing transportation links. Stakeholders and their power and influence Golden Gate Bridge Stakeholders involved in this project played a major role for its execution. Initially the project has fewer funds for its execution. Then the Golden Gate Bridge and Highway District authorized through legislature approved bonds that valued $30million, but they were unable to sell those bonds. Amadeo Giannini , founder of Bank of America influenced the project by agreeing to buy the bonds to help the local economy. Later the project was carried out by the Construction Company called Mc Clintic -Marshall Construction Co. founded by Howard H. Mc Clintic and Charles D. Marshall. This construction company effectively managed to follow business processes and acquire required raw materials from Suppliers like (Steel Construction- Bethlehem Steel co., Cable Steel supplier John A. Roeblings Sons Company) and Human resources from Consulting Engineers Ammann Whitney, Contractors Dillingham Construction, Seismic retrofit Contractors Balfour Beatty Construction and Co-Contracting Obayashi Corp., Shimmick Construction company Inc., Prestressing DYWIDAG Systems International USA Inc.. The Mc Clintic -Marshall Construction Co influenced the execution of the project by its proper project management with all the suppliers to obtain the Performance objectives, meet deadlines and control on costs. Finally, Stakeholders managed to complete the project $1.3million under estimated budget with out delays. Channel Tunnel The Channel Tunnel project was a very huge project which has various stakeholders. The Stakeholders include British Channel Tunnel group which has two banks and five construction companies, French -Manche group has three banks and five construction companies were formed. Banks were there to advice on loans, financials terms and companies for construction and related work. Stakeholders in rail design and rolling stock for Locomotives are(Brush British company ABB Swedish company), Passenger railcars (Bombardier Canadian company), Railcars for carrying freight vehicles (Breda and Fiat Italian company). This project was influenced at its maximum by the stakeholders investment and their political influences. The initial proposal itself was postponed several times over a century. After initial construction, project has faced various issues with technology, machinery, Human resources suppliers and maintenance problems. Finally the project was completed with the influence of stakeholde rs. Planning, Scheduling, Managing Resources and Project life cycle Golden Gate Bridge Before the bridge was built there was only a short route by boat between San Francisco and Marin County. This is Ferry service began in 1820 and later it became scheduled ferry service in 1840. The ferry crossing between San Francisco and Marin County cost US$1.00 per vehicle and it took 20mins. The city of San Francisco was served with ferry boats as it doesnt have permanent links with the other places around the bay. Many experts turned down the proposal for building a bridge across 6,700ft strait. Because it had swirling tides and currents in water at 500ft in depth and also fog and wind may prevent construction. Eventually, the proposal took place in 1916 by James Wilkins, city Engineer of San Francisco with the budget of $100million for which the government felt impractical. Later Joseph Strauss, ambitious engineer designed a 55 mile bridge across the strait with the promising budget of $17million. This proposal was accepted only on the assurance of Strauss to alter the design b y consulting project experts and they considered the suspension type of bridge due to recent improvements in metallurgy. The Project has faced opposition from various sources. The Navy feared about ship collision with bridge may block entry to harbors. Department of war was concerned with ship traffic. Unions demanded to benefit the local workers with employment. Southern Pacific rail road opposed the project to reduce the competition to ferry services. Later in 1928 the Golden Gate Bridge and Highway District was authorized by legislature and incorporated as entity to design, construct and finance the project. The district raised $30 million for bond measure and then approved in 1930. Finally the project was carried out on January 1933 by the Construction Company called Mc Clintic -Marshall Construction Co. founded by Howard H. Mc Clintic and Charles D. Marshall. Strauss remained as a chief engineer of the project. At the time of approval the estimated budget for the construction of structure was $23million which ran over budget to $27million. The project was completed by April 1937 with $35million. T he bridge was opened to pedestrians on May 27 1937 which is made pedestrians day and later opened to vehicles. Channel Tunnel The life cycle of this project is very vast which spans from the year of 1802 to 1995. Channel Tunnel had faced many rejections for proposals before the actual commencement. Channel Tunnel between Dover, United Kingdom and Coquelles, France was first proposed in 1802 by French mining engineer Albert Mathieu. It was proposed to develop the links between two countries. The first geological and hydrographical survey was started in 1830 by Aime Thome de Gamond which resulted in positive for its construction. Later he proposed the project to Napoleon III and that was turned down. In 1867, William Low and Sir John Clarke Hawkshaw proposed the ideas which show the benefits to both the countries. But it was not implemented. In 1876, official Anglo French protocol for Channel Tunnel was established which lead to preliminary trails from both sides of the English Channel. This was opposed by the British political influences and press who feared that Tunnel may compromise with national defence. All these problems were encountered that delayed the project for a century. In 1919, during the Paris Press Conference the British Prime Minister David Lloyd George brought up the idea by reassuring to France. This was again delayed up to thirty years. In 1955, the defence arguments were turned down which lead to start the project. In 1974, the construction was started from the both sides of the Channel and it was ongoing up to one year till the dismay of the French partners and it was cancelled. Later In 1985, The British Channel Tunnel group which has two banks and five construction companies, French-Manche group has three banks and five construction companies were formed. Banks were there to advice on financials and loans. In 1986, Treaty of Canterbury was signed, that allowed proceedings with the project. The construction of the tunnel from both sides was started in 1988. During the construction, the service tunnel was broke through channel. It was finally completed by 1994. According to 2007, cost of construction was $10,153 billion which was cost overrun around 80%. The project was completed by Euro Tunnel which was officially opened on 6th May1994 by British Queen Elizabeth II and French President Francois Mitterrand. But, full service to public was opened in 1995. Project Risk Golden Gate Bridge Although it was a successful project, there were some possible risks for its execution, during and after execution. At the time of initial proposal the project faced opposition from various sources. The Department of war opposed the bridge, because the bridge may block the ships which increase Ship traffic. The Navy was in concern about the route blocking, because any ship collisions to bridge may block the routes to main harbors. The local unions demanded employment in construction and other sectors for their workers. Southern pacific Rail road opposed the bridge to reduce the competition to ferry services. The land required for construction was in dispute with Secretary of War. During the construction there was a concern about the strong tides and currents under water which would cause earthquake and could initiate collapsing of the structure. Ferocious winds and fogs may prevent the operation of construction. Now even after completion of project, it faces the risk of inhumanely be havior such as suicide and or fluctuating toll rates which makes impact on the citys revenue development. Channel Tunnel The very common risk for this type of under water tunnel projects is major water inflow in to surrounding areas. Channel Tunnel project had faced various risks with basic project design. The project ran over budget due to increase in machinery cost by 7% in 1988 and shutdown of machines due to failure in 1988. In 1989, Project faced Euros 1.2billion law suit by TML (Trans Manche link Consortium) against Eurotunnel and Change on door costs Euros 35million and risk with safety features, problems with Air cooling systems in 1991, Delay in delivery of systems acceptance certificates. After opened to public services, three fire accidents have occurred in tunnel. The first fire accident happened in 1996 with 1000 degrees Celsius which affected 50 meters of tunnel and damaged by blaze and the services were stopped for six months. The second was a minor accident happened in 2006 which made the tunnel to be closed for hours and the in September 2008, another accident occurred which made many people hospitalized and transportation was closed for two days. These accidents made a serious impact on the tunnel which in turn reduced the revenue and increased the hype for competitive services like flights and ferry services. These are only some of the risk that werent managed well in this project. Managing the Iron triangle Cost, Time, Quality Golden Gate Bridge Cost, Time and Quality are the three main factors to manage Iron Triangle. In this project, Cost Initial estimation of the project was $100 million which was then reduced to $17 million and finally fixed at $35million. The projects cost was well managed and executed with $1.3million under budget. Time The project was approved in the year of 1930 and its construction began in 1933 which was completed by 1937. The duration of the project was well managed without any delays. Quality The quality of the project wasnt standard. It depends up on suppliers and outsourcing organizations. Till today the project is undergone to various modifications which show that the required quality wasnt up to the mark in this project. Channel Tunnel In this project the concept of managing the factors like cost, time and quality wasnt done well. Cost The estimated budget of the project was $4.650 billion in 1985 and this was overrun up to 80% and it ended with $10,153 billion. Due to various risks it had faced in machinery, technology and delays, problems with suppliers the cost was almost more than double. The time factor wasnt managed properly. As it has many political influences and stakeholders, the project was delayed at every stage. The quality of the project was well managed during the after the completion of the project, when it is compared to cost and time. Apart from the three fire accidents, the project had reached its main objective by providing the quality transport services to travelers in Eurotunnel shuttle trains, users in Freight services. Soft factors Leadership, Teamwork, Commitment Golden Gate Bridge In this project, the concept of soft factors was well organized which in turn lead the project to be successful. Leadership The chief engineer Strauss took the responsibility to oversee the projects construction. Also he managed the teamwork to be well organized and to contribute its commitment for the project. The concept of project management was very well structured and organized by the Mc Clintic Marshall Construction Co. Company. With good leadership skills the company managed to get proper co-operation and commitment from its team, and all the suppliers and other stakeholders. These factors made the project to be completed in time and within the estimated budget. Channel Tunnel The concept of soft factors in this project is depended on various stakeholders involved in this project. But after its completion, Eurotunnel Company managed to deliver good leadership skills for the maintenance of the project. Though the project had faced various risks, the teamwork and commitment from the stake holders made the project to go for further proceedings and the commitment from human resources during the project had reduced the delays caused by other reasons. Supply chain Issues Golden Gate Bridge Golden Gate Bridge project has involved many organizations in its supply chain. Steel Construction- Bethlehem Steel co., Cable Steel supplier John A. Roeblings Sons Company) and Human resources from Consulting Engineers Ammann Whitney, Contractors Dillingham Construction, Seismic retrofit Contractors Balfour Beatty Construction and Co-Contracting Obayashi Corp., Shimmick Construction company Inc., Prestressing DYWIDAG Systems International USA Inc.. It is unlikely for any project to run smoothly with its supply chain issues. The project has faced various problems with Steel and Cable companies regarding delays and quality of raw materials and involvement of labor in the construction the company. Although there were supply chain issues, they were properly handled and the company followed the pre-designed business processes with all of its suppliers to achieve its set of performance objectives. Channel Tunnel This project had faced many supply chain issues with the involvement of various stakeholders at different stages of the project. Project faced rail design and rolling stock issues from Brush British company ABB Swedish company, problems is railcars for freight services with Breda and Fiat Italian company. The budget was affected by supply chain issues like In 1989, Project faced Euros 1.2billion law suit by TML (Trans Manche link Consortium) against Eurotunnel and Change on door costs Euros 35million. After 1996 fire accident, due to supply chain issues from service organizations there was a long delay of six months to restart all the services. All these supply chain issues had created a serious impact on project.

Visitor and The Adventure of the Speckled Band as Short Stories :: sir Arthur Conan Doyle Roald Dahl Essays

Visitor and The Adventure of the Speckled Band as Short Stories The two texts ' Visitor ' and ' The adventure of the Speckled Band ' are typical of a short story genre because they both use ambiguous titles and short stories with very few characters and settings. The effect of this is an intense, exciting story which are unpredictable. The titls in both ' Visitor ' and ' The adventure of the Speckled Band ' are ambiguous and typical of a short story genre. Take ' Visitor ' by example, the word visitor could mean many different things such as friends, relatives, planned visit, unexpected visit or anything like that. So the reader is easily misled into thinking that the story is about those sort of things however we know that this is not the case with a short story genre. Again with ' The adventure of the Speckled Band ' the reader is again misled into thinking the title means something else. The word ' band ' could mean anything from a hair band, a group or a gang, musical to a ring. But as in ' Visitor ' the title is actually sending the reader way out with that title. So overall the titles are getting the audience asking questions about what is going to happen and creates an open mind to the reader. The openings are both typical to that of a short story genre as they lauch the reader straight into the story almost assuming that the reader already knows the characters and settings as though it were a soap opera. The opening to ' The adventure of the Speckled Band ' is descriptive with unanswered questions. " wide spread rumours ", this quotation gets the reader guessing as to what the rumours are. The openings are also sometimes very unsure. " Not again, not to soon!", this is very unsure and nervous start to the story. Both stories have an opening which is typical of a short story genre as they are both unsure and confusing. The characters in ' Visitor ' and ' The adventure of the Speckled Band ' are unsure with no real background information leaving the reader with little to go on. The author portrays the characters to be widely known and famous. This saves the author time aswell as making the story more intense. The author also has to consider working in his/hers limits and having the characters like this would save much time for them. With ' The adventure of the Speckled Band ' the reader is expected to know who some of the characters are.

Purpose :: essays papers

Purpose The purpose of this paper is to review and understand the different ways technology can enhance physical education. The use of technology has a great influence on the strategies and teaching methods used by physical educators. Method/Results One way is to use electronic pedometers. Electronic pedometers allow students to determine the distance they walked ran or used other locomotor skills to move. Pedometers are widely used in fitness evaluations. With the use of these digital electronic pedometers, students can understand how far they have moved using the various locomotor skills done in physical education. It also allows students to determine the various distances for each activity they have completed in Physical education class. That technology can enhance physical education is with the use of hearth rate monitors. Students will learn how to wear, use and gather data form the heart rate monitor. With the use of heart rate monitors students will become knowledgeable of how and where they should be with their level of fitness against the fitness level of other students. â€Å"Heart monitors provide a way to measure improvements in fitness levels, below maximum effort, and recovery. â€Å"Online technology for physical education keeps students and teachers up to date with the latest developments in the use of technology in physical education†. (Siedentop, 2004, p.274) The internet also gives students different ways to interact in physical education; they can look up spots, games, and fun things to do when they are not in the classroom. It is important that students continue to participate in physical activity even when they are not in school. The computer revolutionized the way we live, work, and go to school. The use of a computer is very important to the physical education teacher. The greatest value of computers may reside in the ability to provide improved support to classroom instruction, and the variety of software programs that can be used in conjunction with physical education. Some programs are available to track grading, student fitness performance. Technology is such a big resource to physical education, and the reason that we need to have these forms of technology in physical education, is due to the fact that the nation is staggering through life with the worst health problems that it has ever faced. Cardiovascular disease is the number one killer in America. Lack of exercise is considered to be one of the major risk factors for heart disease. Conclusion Adopting a physical lifestyle early in life increases the likelihood that young children will learn to move and become more physically fit.

Arguments For and Against a Smoking Ban Essay -- Tobacco Cigarettes Pa

Tobacco is one of the most widely-used recreational drugs in the world; mainly in the form of cigarettes, but also in cigars and pipes, and in combination with cannabis and marijuana in 'joints'. Although most countries put age restrictions on its use, over a billion adults smoke tobacco legally every day, and supplying this demand is big business. As well as having serious health consequences for smokers themselves, the pollution of other people's atmospheres with cigarette smoke also makes this an environmental issue. Attitudes have changed rapidly over the past twenty years. In the developed world, public opinion has shifted against smoking. By the 1990s, the sheer weight of evidence had forced major tobacco companies to admit that their products are both harmful and addictive. Many governments have substantially increased taxes on tobacco in order to discourage smoking, and often to alleviate the economic costs of smoking-related illness. However, while smoking has declined amongst some groups, it has increased amongst others - particularly young women. Meanwhile restrictions on the industry in the developed world have seen a new emphasis on developing nations, and new markets. Key questions for this debate are: Is it the proper role of government to legislate to protect citizens from the harmful effects of their own lifestyle decisions? Does tobacco advertising increase tobacco consumption? Do health warnings, however much of the cigarette packet they cover, reduce consumption? What would be the effects of banning smoking in all public places, or even completely? AGAINST THE SMOKING BAN 1) While a government has a resp... ...ed to smokers themselves. So-called 'passive smoking' is becoming an important issue: in a smoke-filled environment, non-smokers are also exposed to the risks associated with tobacco. Research suggests that partners of smokers have an increased chance of developing lung cancer, even if they do not use tobacco products. Beyond the health risks, smoke can also be extremely unpleasant in public spaces, in the workplace or in bars and restaurants. Smokers are therefore causing discomfort - as well as actual harm - to others. On top of the harm cause to the smokers themselves, this is surely enough reason to ban smoking. 6) At the very least there should be a ban on all tobacco advertising and even more prominent and graphic health warnings on cigarette packets to deter young people, in particular, from starting to smoke.

The Flynn Effecct

Coupled with the given assumption, I do agree that human being is getting smarter. The reason of the growth in humans intelligent is affected by several factor. The factor that took Into consideration is shown as below: – 1. 1. 1 Technology: The conveniences that technology brought to this society, not only bringing conveniences to our daily. It also shift the human Intelligent paradigm to towards the right. Therefore the Intelligence Quotient (IQ) score are rising at the rate of 3 IQ points Increased per decade. 1. 1.Right to education: In the olden days, education could only affordable for the royalty and the rich. However, civil revolution has brought the awareness of the Importance of education. After World War II (1945), education system has embark the education system across some national(s). At the global level, Article 13 of the United Nations (1966), under the department of International Covenant on Economic, Social and Cultural Rights recognizes the right of everyone to an education. This recognition has strengthen the right for everyone to learn, having the opportunity for education, human intelligent end to continually increase as well. . 1. 3 Individual Psychology Behavior towards Media Influence (Media Psychology): Media psychology studies how media as a factor influence how people perceive, interpret, respond and interact in this cutting-edge century. To be able to perform as a media user, language abilities and reading is important. The increase of this awareness, indirectly influence human eager to learn and speak for their voice. Having this unaware awareness, it also helped in the human intelligent paradigm shift. This factor may not appear as an obvious factor UT it is a grey area to be studied further. 1. Which of the factors explaining the Flynn effect do you accept? Drawing upon the understanding towards the given case, the Education factor and Test-taking as'. N. Y factor are the main drives towards the growth in human intelligent . 1. 2. 1 Education: Students today are better educated than their ancestors, and education leads to higher test scores. 1. 2. 2 Test-taking save,y: Today's children have been tested so often that they are test-savvy. They know how to take tests and how to do well on them. 1. 3 If the Flynn effect is true, does this undermine the theory that IQ is most inherited?Why or why not? Based on the background study and understanding towards IQ, human intelligence Is not only difficult to measure; it is also difficult to define. Intelligence Is a combination of what we know (Knowledge), skills and ability to understand and reason – that Is the cognitive abilities continue to grow throughout our lives, rather than being set at birth. To answer this question In precise, IQ has only small percentage Is Inherited, biology Is only part of the Intelligence package; other factors Including our dally bobtail, what we eat to where we live, can also affect our Intelligence.

Strategic Planning and Implementation

STRATEGIC PLANNING AND IMPLEMENTATION INTRODUCTION For the purpose of this paper I have selected M/s. Apple Inc as an organisation. M/s. Apple Inc are considered to be one of the most competitive organisations in the globe who operate in a very fast environment of technology and computers, where the developments are so rapid and fast that the management are expected to revisit their strategies and implementation plans on a continuous basis to stay competitive and maintain that technological edge in the market place. The world of computers and electronic gadgets is so fast paced that newer technologies are launched in a fast pace. The top level management is expected to undertake regular feedback from the market and also scan the environment for the needs and plan their strategies accordingly. Hence, I have selected M/s. Apple Inc for carrying out the study on strategic planning and implementation. The study would focus mainly on the strategy adopted by M/s. Apple for the launch of their much famed computer model ‘Macintosh’ in the year 1984. The other major reason for selecting this organisation in specific is that this organisation has faced multiple threats to its survival and faced numerous competitions but the organisation survived and grew in adversity. This shows the planning and resources implemented by the management team to grow this organisation and their strategic resolve can be seen from the above. All this illustrate that this would be the perfect organisation to study the scope and the depth of strategic planning and the intricate implementation plans undertaken by this organisation for achieving this extraordinary turnaround and improving the confidence of the stakeholders and also the customers with their innovative products. The company got incorporated on 03rd Jan 1977 in the state of California in United States of America. [1] Major Stakeholders The major stakeholders in the company are listed below: 1. Steve Jobs, Chief Executive Officer 2. Timothy D Cook, Chief Operating Officer 3. Peter Oppenheimer, Chief Financial Officer 4. Philip W Schiller, Senior Vice President 5. Mark Papermaster, Senior Vice President 6. Jonathan Ive, Senior Vice President 7. Bertrand Serlet, Senior Vice President 8. Ron Johnson, Senior Vice President Steve Jobs: The charismatic CEO of Apple Inc, was born on 24-Feb-1955, he is also the co-founder of Apple Inc, who was one of the founding members of Apple Inc, is one of the major stakeholders in the organisation. [2] Timothy D Cook: Cook is the Chief Operating Officer he is one of the important stakeholders from the viewpoint of management as he heads all the operations and sales of Apple Inc. He is also the head of Apple’s Macintosh division. [3] Peter Oppenheimer: Mr. Peter Oppenheimer is the Senior Vice President and also the Chief Financial Officer. In this position he heads the treasury, investor relations, tax, information systems, internal audit and facilities functions. With such responsibilities his consent is imperative for undertaking any management planning or strategic initiatives. [4] Philip W Schiller: Mr. Philip W Schiller is the Senior Vice President of worldwide Product Marketing. He is part of the Apple’s Executive Team and is also responsible for the product marketing. In this role he becomes a key player for any management and strategic initiatives. 5] Mark Papermaster: Mr. Mark Papermaster is again another Senior Vice President who handles the key portfolio of new product development in this role he plays a key role on the marketing strategy with his valuable inputs. [6] Jonathan Ive: Mr. Jonathan Ive in his role as the Senior Vice President of Industrial Design plays a key role in the marketing of new technologies with his innovative designs. As such most of the Apple’s product’s designs a re considered to be of remarkable art pieces. [7] Bertrand Serlet: Mr. Bertrand Serlet is the Senior Vice President of Software Engineering in his role as the developer of software for all the systems launched by Apple Inc. He is regarded as a major stakeholder in the management. [8] Ron Johnson: Mr. Ron Johnson as the Senior Vice President of Retail has a major stake in any marketing strategy plans that are being developed and planned for implementation. His inputs and consent are important for implementing any strategic decisions in the organisation. [9] All the above mentioned people are the major decision makers in the organisation and they form the first line of stakeholders for implementing the strategy and providing guidance to the organisation. Hence, it would be imperative that they be considered as major stakeholders from the point of strategy and implementation of marketing philosophies. The above mentioned people collectively or at times individually take decisions on the kind and type of strategy to be implemented to ensure maximisation of profits to the stakeholders of the organisation who are the general shareholders and other firms. Hence, the agreement for any decision and implementation would be required from this peer group before going ahead with any management decision on strategy. We will review a scenario of the how the management of Apple Computers effectively implemented the launch strategy and placement of IPOD in front of the customer which is considered to fill the gap in the market between the net-books and multimedia phones. In this respect the strategy adopted by the think tank of the management is commendable we will now have a glimpse of the introduction strategy adopted by M/s. Apple Inc. Management Strategy Review The entire management strategy is based on the development of new technologies as M/s. Apple Inc are renowned to be market leaders in innovation. The launch of every new product is eagerly awaited by the general public. And M/s. Apple has capitalised on this advantage and create a buzz in the market before any launch of the product which helps them to introduce the new product in the market with minimum amount of risk. Traditionally it can be observed that Ms/ Apple Inc launches’ the new products in home market (i. e. United States of America) as the customers over there are considered to be of ‘low uncertainty avoidance’ culture as per Hofstede’s framework on assessing culture. This helps M/s. Apple to test their new inventions in the market as the customers are more inclined towards buying and testing new products. Once, the markets accept this product then it is launched on global basis when the new product has alrea dy created a cult status in the home market. This kind of strategy has been followed by M/s. Apple in most of their launches and has proven to be quite successful. From the above it can be seen that M/s. Apple Inc has always strived on creating world class products with stylish design and the same are launched in low uncertainty avoidance cultures where the general acceptance levels are high and once they are successful in those markets they then are replicated in other markets. Which in turn ensures the success of the product launch on a global scale, now we will understand the situation of the launch of the Ipod, which everyone were sceptical at the time of the launch of this product. Marketing Strategy M/s. Apple Inc created a new product which was supposed revolutionary in design and the characteristics’ were very innovative at that time. M/s. Apple Inc packaged the IPOD with such an enviable design that the competitors were left lurching. At that time the market was seen heavily bent upon to cut costs and make the mp3 player faster and better. Apple came up with this ultra modern design and had positioned the product in the line of designer segment and there by created a different marketing strategy altogether for this product and created new ways of interacting with the media with the launch of this device. The IPOD was conveniently programmed to function well and fast the Macintosh systems that ensured that the sale of Macintosh also would be taken care off when the IPOD is launched in the market. This kind of strategy ensured the success of M/s. Apple Inc as an organisation all together. The market was studied for relevant trends in the music industry and appropriate tie-ups with the music bands and market players involved in music industry would be required to ensure availability of the music through the iTunes software which was to be installed in the computer for synchronising with the iPod. Apart from that as most of the computers are running on windows operating system a compatible version of iTunes which would work in windows environment would need to be developed to ensure that the product reaches the target customers and can be marketed to all the segments of the customers irrespective of the computers that the customers are using. However, the differentiating factor of iTunes compatible with windows was that the upload and synchronising was not so robust as with any other Apple Macintosh product. This would create a demand for other related products from the Macintosh stable. The other part of the launch strategy was that the product alone would not succeed unless proper support is derived from all available channels. These include likes of music companies, internet groups, bundled packages, customised playlists, and it also created a cult status for the product by maintaining the exterior of the product consistently which can be seen in different products which attained a similar nature like the Beetle (Volkswagen) and Mini (Cooper) etc. As we have seen the strategy let us now go ahead and understand the organisation’s business objectives, culture, ethics and how they are related to this particular scenario. Apple’s Business Objectives, Culture, Ethics The objectives and the measurements adopted by the company are as follows. The company’s main objective is well elucidated in its mission and vision statements itself which imbibe that the company would li ke to be the leading innovator of the century. Accordingly in-line with this objective the company has embarked on a challenging sphere where in it has developed newer and customer friendly brands and launched them in the market place at regular intervals. Which has placed Apple Inc in a different sphere altogether. The culture in the organisation is open ended and encourages lot of innovation that was one of the reason why the company is at the edge of technological advances and innovates a lot of new products which are launched on regular basis in the global market place. A brief description of the ethics would build a comprehensive look of the organisation and also provide appropriate guidance in this regard. Hence, I would like to explain the ethics followed by M/s. Apple Inc, like defining and implementing a program on greener environment and also providing an option for the general public to air their innovations and suggestions the company can be seen is very keen and receptive to ideas and innovations which in turn helps the organisation tap the potential and grow their businesses. Vision, Mission, Objectives and Measures The mission statement of M/s. Apple Inc as per their website is â€Å"Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone† The vision of the M/s. Apple Inc is ‘Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them’. As can be seen from the above that M/s. Apple Inc is deeply involved in the creation of world class products and deploy them in the global market place and also create a sustained culture based on independence rather than dependence on the systems, which would enable the humans to be more resurgent and independent and have command over the systems they deploy in their homes / organisations. As we have understood the organisation’s vision, mission and objectives now we will move forward and discuss the strategy deployed by M/s. Apple for the launch of IPOD which would create an understanding and how it could have been differentiated. Launch Timelines The original IPOD was launched way back in 23rd October 2001[11], however it can be seen that the growth of the iPod sales did not hit the expected numbers at the beginning as the market was not conducive to this kind of product. It would have been perfect if the launch was positioned when the elated infrastructure like availability of broadband network and other items are in place. It can be seen that the sales of iPod started to gain momentum only after M/s. Apple Inc ensured the compatibility of its iTunes software with the windows operating system and also the availability of the broadband networks that the product took on and the sales improved dramatically. Hence, it is inevitable that the markets are understood and a suitable and conducive environment created before launch of a new and advanced product in the global market place. Dissemination Process At the launch of the iPod the market was not provided with the right information and the features were not available for everyone to understand and then use the same. Hence, in the beginning years of the iPod it was not successful as it is now. This can again be attributed to the lack of clear and systematic information flow from the organisation. This can be best avoided by ensuring that the process and infrastructure are available and compatible for the usage of the product before launching any product to ensure that the product sustains its expected sales targets. Apple failed to create to environment before the launch. It took such a long time for the iPod sales to reach astronomical levels which it has now reached. At any launch of new product it is to be ensured that suitable and possible information on the product are widely available and the same is marketed using different channels of marketing to gain the marketing advantage. This kind of strategy was deployed by M/s. Apple in the later part of the iPod life cycle which ensured that the product sustained the S curve and continued its growth momentum. It can also be seen that M/s. Apple Inc then embarked on a detailed mission of pooling in different vendors and suppliers for developing relevant content for the product which ensured that new and updated information is flowing from different channels and new ideas were used to build and sustain the product. And the information and the content were gathered from different cultures and different geographical locations thereby ensuring market penetration to different markets. Monitoring and Evaluation Strategy The monitoring and evaluation strategy deployed by M/s. Apple Inc was a constant business intelligence thereby they understood the flaws in their initial strategy which ensured that the iPod was compatible with only Macintosh machines. As the same was reversed by ensuring its compatibility and other similar nature of tweaks in the strategy are to be undertaken and ensured that the feedback received from the market place is constantly analysed to ensure that the product is sustained with new and improved versions of the product. As can be seen from the developments undertaken by the organisation to ensure that the product stays in the limelight by opening different channels of sales and distribution and also opening of different channels of supply chain, in this case the supply chain would be the availability of music online in the iTunes store for which constant tie-ups with different bands and music companies would be required to ensure that the product is usable and the same can be purchased by the customers online without any hassle. By this way more and more customers can be retained and new customers attracted which would ensure the sustainability of the product in the long run. Apart from that the technology would need to be relooked on constant terms and a eye on the market place and competitors development would ensure that the product is successful. With regards to the evaluation strategy, the best way to understand whether the strategy deployed is successful or not in this regard would be to see the growth in sales and the amount of sales at the iTunes store which would definitely provide the right information whether the strategy deployed is successful. References: 1. Apple Investor Relations Investor FAQ, FAQ, Available at: http://phx. corporate-ir. net/phoenix. zhtml? c=107357&p=irol-faq [Accessed on 11-02-2010] 2. Telegraph, Steve Jobs, Apple’s iGod: Profile Available at: http://www. telegraph. co. uk/technology/apple/4242660/Steve-Jobs-Apples-iGod-Profile. html [Accessed on 15-01-2010] 3. Apple Press Information, Timothy D Cook, Available at: http://www. apple. com/pr/bios/cook. html [Accessed on 11-02-2010] 4. Apple Press Information, Peter Oppenheimer, Available at: http://www. apple. om/pr/bios/oppenheimer. html [Accessed on 11-02-2010] 5. Apple Press Information, Philip W Schiller, Available at: http://www. apple. com/pr/bios/schiller. html [Accessed on 11-02-2010] 6. Apple Press Information, Mark Papermaster, Available at: http://www. apple. com/pr/bios/papermaster. html [Accessed on 11-02-2010] 7. Apple Press Information, Jonathan Ive, Available at: http://www. apple. com/pr/bios/ive. html [Accessed on 11-02-2010] 8 . Apple Press Information, Bertrand Serlet, Available at: http://www. apple. com/pr/bios/serlet. html Accessed on 11-02-2010] 9. Apple Press Information, Ron Johnson, Available at: http://www. apple. com/pr/bios/ronjohnson. html [Accessed on 11-02-2010] 10. The Poverty of Management Control Philosophy Geert Hofstede The Academy of Management Review, Vol. 3, No. 3 (Jul. , 1978), pp. 450-461   (article consists of 12 pages) Published by:  Academy of Management Stable URL: http://www. jstor. org/stable/257536 11. Apple Press Information, Apple presents iPod Available at : http://www. apple. com/pr/library/2001/oct/23ipod. html [Accessed on 15-02-2010]